A CVE Certified Service-Disabled,
Veteran-Owned Small Business
Did you know that more than half of all government opportunities aren’t publicized? Federal contracting officers/buyers prefer to buy from companies they know rather than spending their precious time searching databases to find new vendors. Email marketing is a powerful yet inexpensive way to get your products/services in front of government prospects and help them learn more about you.
Email marketing is the highest ROI tool at a marketer's disposal--it's more cost-effective than direct-mail, paid search, or a wide array of other tactics. So it's no surprise that email is seeing even more action than usual now that the economy's officially in recession and marketing budgets are flat or decreasing.
Our Direct Access™ managed email marketing puts your company in front of those buying your products/services. Coley takes on the entire email marketing process and handles all the details, leaving time for you to focus on what’s important—building customer relationships.
We start by creating a professional, eye-catching email tailored to match your unique branding. The following examples show two of our campaigns, one for professional services and one for products.
SERVICES |
PRODUCTS |
Next, we build and manage a contact list tailored to your products/services. We take care of all the details of list management, including:
Segmented lists— Response rates are much higher when lists are carefully targeted! Using our extensive database of over 35,000 government contacts, we build a targeted, segmented list of buyers with a history of buying products/services similar to yours.
List Builder —Each campaign builds upon the success of the previous campaign to encourage and reinforce the interest of people who have opened or clicked, or to prod non-responders to consider your products/services. Typically, the list we develop for you will start out at about 1,500 contacts and then grow with each successive email blast as we add new contacts to your list from our every increasing database. The result is the broadest visibility for your products/services.
Data Cleansing —Nothing is more irritating than receiving a promotional email twice from the same company on the same day. That’s why we remove duplicates and clean our lists so we never email someone twice in the same campaign.
Unsubscribe Management— Every email sent through our system will have unsubscribe instructions and link at the footer of each message. We remove all unsubscribe requests so we don't send unwanted emails.
A key value of our Direct Access™ managed email campaigns is the extensive reporting you receive. We track and report email performance after each campaign launch and provide contact information (name, agency, email, and phone number) for each person who opened or clicked your email. Using our report, your sales team can take action to follow up on these leads and begin building a relationship…or possibly close a deal.
Weekly, biweekly, monthly, or quarterly—what frequency gets the best results? Studies show, and our experience confirms, that repetitive email blasts get better results. After several years of managing email campaigns for government contractors, we’ve found that the best frequency schedule is monthly during the government’s 1 st and 2 nd fiscal quarters increasing to biweekly during its 3 rd and 4 th quarters. However, we understand that customers have differing requirements and have designed several campaign strategies. See our price list on the next page for our different programs.
Getting started is simple, give us a call at 210.402.6766 or simply request a quote.
Click here to request a quote for our services or to have one of our account representatives contact you.
